“Mobile payment saves time during the sale process as the customer can pay in a way which is familiar and convenient to them, which in-turn leads to a higher level of customer satisfaction.”
Weekend Max Mara located at Auckland International Airport is the first Max Mara store globally to offer both duty and tax-free shopping. With a high percentage of Asian tourists arriving in Auckland each week, most customers at Weekend Max Mara’s airport store come from China.
According to Tanja West-Hill, store manager of Weekend Max Mara, these customers prefer to pay either by card, or through mobile payment applications such as Alipay and WeChat Pay. Mobile payments are now an integral part of Chinese consumer culture, with China fast becoming cashless. So it’s not surprising that 67% of Chinese tourists prefer to use mobile payments when travelling^.
To offer their Chinese customers a better customer experience and familiar way of payment, Tanja says the store needed to accept Alipay and WeChat Pay payments and were keen to adopt Smartpay’s QR solution.
“The ability to take mobile payments is usually met with pleasant surprise,” says Tanja. “It saves time during the sale process as the customer can pay in a way which is familiar and convenient to them, which in-turn leads to a higher level of customer satisfaction”.
In addition to being a payments provider, Smartpay offers support with these marketing platforms. Alipay’s Discover provides a great opportunity for businesses to connect with over 800 million Alipay users.
Tanja says her store has been successful using this platform to advertise any sales or promotions, and to attract Chinese customers with special offers and coupons. They are also able to take part in Alipay’s seasonal promotional campaigns like the latest global Red Packet campaign.
Tanja is now looking forward to the upcoming Chinese New Year period when record numbers of Chinese are expected to visit New Zealand, and she is glad her store is prepared to welcome them.
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