“Mobile payment saves time during the sale process as the customer can pay in a way which is familiar and convenient to them, which in-turn leads to a higher level of customer satisfaction.”
Weekend Max Mara located at Auckland International Airport is the first Max Mara store globally to offer both duty and tax-free shopping. With a high percentage of Asian tourists arriving in Auckland each week, most customers at Weekend Max Mara’s airport store come from China.
According to Tanja West-Hill, store manager of Weekend Max Mara, these customers prefer to pay either by card, or through mobile payment applications such as Alipay and WeChat Pay. Mobile payments are now an integral part of Chinese consumer culture, with China fast becoming cashless. So it’s not surprising that 67% of Chinese tourists prefer to use mobile payments when travelling^.