Open your doors to more Chinese customers with Alipay & WeChat
One of the most powerful ways for restaurants, stores, hotels and tourist attractions seeking to reach and connect with Chinese tourists is to tap into the Chinese obsession with social media and mobile payments.
However, as Facebook, Instagram and Twitter are blocked in China, Chinese people use Chinese social media apps like those available on Alipay and WeChat plan their holidays and deciding what experiences they want on their trip. Smartpay helps you connect with these customers using these powerful platforms.
Digital connection is the key to engaging Chinese visitors
Gain visibility of your business through Alipay & Smartpay
Alipay’s Discover platform helps businesses connect with a staggering number of outbound Chinese tourists before, during and after their trip. Accessed easily by a key button on the home page of the Alipay app, Discover is where users can find places nearby to shop, things to do and where to eat. Smartpay helps you make the most of your free Discover listing to attract more customers.
Translated listing for your business
Load your own coupons to drive traffic
Access to seasonal campaigns
Alipay have a number of big campaigns around key events in the Chinese calendar where they run offers for their users. Your business can participate in these. For example, the Autumn campaign in NZ offered users 20RMB back when they spent 200RMB, fully funded by Alipay.
There will also be opportunities for Kiwi businesses to join other Alibaba platforms. For example, Fliggy (an online travel platform) and T-Mall Global (great for exporting your products to Chinese consumers). Learn more about South.
Engage in conversations with Chinese through WeChat
To advertise or load vouchers on WeChat requires an Official Account. WeChat is much more customisable than Alipay but also requires more resource from your business to develop engaging content to share and attract followers. Having a WeChat Official Account for your business enables you to post content (a bit like Facebook) and your page hosts Vouchers which can be used in conjunction with WeChat Pay.
We can introduce you to our WeChat marketing partner if you want to explore the opportunities available in WeChat. As a Smartpay WeChat Pay merchant you’ll get access to relevant seasonal campaigns that WeChat runs, even without an official account.
Learn more about marketing to Chinese consumers through Chinese social media channels in our blog post, Marketing to Chinese Consumers.