In-Store Radio

Whether it is from a retail operation or end user perspective, we all appreciate  the importance of ambiance in a retail environment. After having the lights turned on and some stock on the floor, the most important thing is to make sure that the store sounds good. These days retail best practice calls for national consistency of music played according to customer demographic and increasingly retailers are turning to the Smartpay Cadmus Retail Radio In-Store Radio solution.

Developments in technology have afforded the opportunity to cost effectively create customised In-Store Radio networks. Retail Radio will create your own In-Store Radio station where YOU control the type of music that will reflect your brand identity and the advertising message you want your customers to respond to. Research shows that over 80% of purchasing decisions are actually made once the customer is in the store.  By creating the right environment you encourage your customers to linger, which turns browsers into buyers.

Retail Radio can be made to sound just like your own radio station, complete with time checks and station identifiers but without the bad news, irrelevant or competitive messages. Furthermore, there is no need to be concerned about part time staff playing their music - potentially alienating your customer - your store will sound  they way you want it to all the time - great!

Learn more about Retail Radio here: www.retailradio.co.nz